Business Continuity

Email failures are revenue failures.

Password resets, billing confirmations, onboarding sequences — when these fail silently, you lose users and money. Truncus surfaces the business impact before it compounds.

The hidden cost of email failure

Password resets fail~$25/failure

Users can't log in. Support tickets spike. Some users never come back.

Billing emails bounce~$50/failure

Customers miss invoices. Chargebacks increase. Stripe risk score rises.

Onboarding emails don't arrive~$15/failure

New signups see an empty inbox. They assume your product doesn't work.

How Truncus protects revenue

Classifies every email by business type: auth, billing, onboarding, notification
Estimates dollar impact when critical flows degrade
Alerts you before silent failures become support tickets
Prioritizes reliability where it matters most — not all emails are equal
Connects email delivery health to business outcomes, not just bounce rates

Real alerts, not vanity metrics

[CRITICAL] Auth email degradation detected

Type:     Password reset emails
Failed:   8 in last hour
Impact:   ~$200 estimated
Provider: SES Ireland (temporary issue)
Status:   Surfaced synchronously — exact error returned,
          failed sends queued for retry (no silent loss)

Action:   Investigate now. You found out in seconds,
          not from customer complaints.

Stop finding out about email failures from your customers.

Revenue protection is included on all plans.

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Revenue Protection — Tie Email Reliability to Business Impact | Truncus